2018’s Top Real Estate Names Announced By International Brand Equity

In the past few years, the real estate market in India has been going through a complete makeover, and there are a lot of changes which are being bought in this market. to capture those changes and to evaluate how the market is responding to those changes, the International Brand Equity has been announcing top real estate brands in major cities of India.

In India, there are hundreds of real estate companies, and among the top ten brand names are announced by International Brand Equity which gives an insight into the success of the brands in this year, 2018. On November 30th, 2018, the book of the year was launched which has these names of the best real estate companies. It was launched on the event of IBE’s award show which is named as “The Best Real Estate Awards 2018 Asia”. The event helped id Goa. The names include real estate brands from cities like Kolkata, Mumbai, Chennai, Delhi, Hyderabad, Bangalore and Pune.

The analysis done by IBE is a thorough one which is based on an in-depth evaluation of projects which includes –

• The number of units launched the real estate companies in that year or value of the project.
• The velocity of selling of the units which is termed as sales velocity.
• Price analysis and evaluation of appreciation of the price of particular projects.
• Scores are distributed to the companies depending upon the rate at which their prices increase.
• The secondary factors include bench marking – both rental and price, amount of space used for building the properties by the company in that year, and many other criteria.
• The fundamental factors for evaluating other companies doing business in this sector are awareness about the brand, satisfaction level of the customers, strength, and valuation of the brand itself.

IBE’s Marketing and Sales Head Mr. Gaurav Singh commented on this event that the branded real estate companies comprise the significant chunk of the market and their role is vital to this business sector than the others especially the random ones who are also in this business. The expertise of the branded companies and their knowledge differentiate them from others. He added that the report published by IBE which includes the top name takes into account various aspects and is based on a proper market survey, a thorough study of the market,

Survey of NRI investments and data and demonstrations. The top name includes –

1. Prestige Group
2. K Raheja Corp
3. DLF LTD.
4. Godrej Properties
5. Kolte Patil Group
6. Gaursons
7. L&T Realty
8. Shapoorji Pallonji Real Estate
9. Lodha Group.

Gaurav Singh also commented that International Brand equity would continue to provide news about the branded companies and business enterprises with par excellence.

(Source- Business Wire India)