Aditya Birla Real Estate Pune, Mumbai: Strategic Moves Fuel Expansion with New Projects Across India

Aditya Birla Real Estate Ltd, formerly Century Textiles and Industries Ltd, has announced major developments, signaling its aggressive expansion in the Indian real estate market. Key projects are lined up in Pune, Thane, and Bengaluru, reinforcing the company’s commitment to high-growth urban areas.

Pune Project: A Key Addition to the Portfolio

The company will launch a residential project on Pune's Wellesley Road during Q4 2024. The project, with a development potential of INR 1,050 crore, represents a strategic move to strengthen its presence in the city’s burgeoning real estate market.

Thane and Bengaluru Projects: Big Plans for Q4 FY25

Aditya Birla Real Estate also shared plans for two significant launches:

• Thane Project: On a Hindalco-acquired plot with a potential value of INR 1,800 crore.
• Sarjapur Road, Bengaluru: A premium project valued at INR 2,700 crore.
  These developments emphasize the company’s focus on capturing demand in high-potential cities.

Worli Land Acquisition: A Landmark Deal

The company acquired a prime 10-acre parcel in Worli, Mumbai, for INR 1,100 crore from businessman Nusli Wadia. The project, with an estimated development value of INR 14,000-15,000 crore, will further strengthen its position in the luxury real estate segment. Phase one of this marquee project is expected soon.

Impressive Q2 FY25 Financial Performance

Aditya Birla Real Estate demonstrated strong growth in Q2 FY25, showcasing the financial strength of its real estate business:

• Booking Value: INR 1,412 crore
• Collections: INR 644 crore
• EBITDA: INR 28 crore
  These results underline the company’s robust operational strategy.

Extensive Land Bank and Future Investments

The management revealed an extensive land bank with a development potential of over INR 40,000 crore across multiple cities. Future plans include investments of INR 1,500 crore to secure land with development potential worth INR 21,000 crore. The company aims to achieve this through outright purchases and joint ventures.

Birla Niyaara: A Premium Offering

Birla Niyaara, the flagship project in Worli, is progressing as planned. Its final phase will launch in FY26. With current prices at INR 90,000 per square foot and high demand, this project promises significant returns, reflecting the growing preference for premium real estate.

Rebranding Signals Focused Growth

The company’s rebranding to Aditya Birla Real Estate Ltd aligns with the parent group’s vision and highlights the real estate sector’s importance in its future roadmap. Management clarified that while no immediate plans for demerger exist, the company will continue leveraging its diversified portfolio for strategic growth.

Highlights

• Pune Project: Launching in Q4 2024; development value INR 1,050 crore.
• Thane and Sarjapur Road: Q4 FY25 launches with combined potential of INR 4,500 crore.
• Worli Land Acquisition: INR 1,100 crore deal with a potential value up to INR 15,000 crore.
• Q2 FY25 Financials: Booking value INR 1,412 crore, EBITDA INR 28 crore.
• Future Plans: Investment of INR 1,500 crore for land with INR 21,000 crore potential.
• Birla Niyaara: Premium pricing at INR 90,000/sq ft; final phase in FY26.
• Rebranding: Aligns with Aditya Birla Group’s growth ambitions.

Aditya Birla Real Estate’s aggressive expansion strategy and solid financial performance position it as a leading player in India’s dynamic real estate market.

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