An In-Depth Discussion About The Real Estate Channel Partners

The term channel partners might appear a new term for the home buyers. To make it simple, the channel partners are none other than the agencies which take the sole responsibility to sell-off the property and take the commission in return. One must not confuse the channel partner with the broker. There is a vast difference between the two. A broker is one who acts as a link between the buyer and the seller and takes commission from both parties.

The channel partner guarantees a property that will be sold for a specific duration by paying a certain percentage of the cost which is refundable to the builders. The channel partner can use any promotional means for selling the property. Once the property gets sold within the duration decided earlier, the channel partner receives a hefty commission which is certainly quite higher than what the broker receives and the channel partner gets back the underwriting amount from the builders.

Reasons Why Builders Choose Channel Partners

There are several benefits that the builders enjoy associating with the Channel Partners. Let’s take a look at the following reasons:

• Instant operational costs funding

The underwriting amount is utilized by the builders for instant cash requirements.

• Assured sell of property

By associating with the channel partners, the builder gets the complete assurance that the property will be sold. The builder will no more have to worry about the promotional and marketing activities. If the channel partner fails to sell the property within the given time frame, the builder can claim for interest amount.

• Better option than broking

Making use of the channel partners is a much better option than taking help from the brokers. The foremost reason behind this is channel partner has the liability to sell the property, but the broker doesn’t have such liability.

Apart from the above-mentioned reasons, there are others too that made channel partners immensely popular in the recent time among the builder.

Know Your Channel Partners

If you are a builder from Bangalore and keen on getting all your property sold, then it is indeed important that you know the list of channel partners in real estate in bangalore. make sure that you choose a premium channel partner who has long years of experience in the market and of good repute. As you associate with a channel partner, you will not have to take any tension of selling your property. The entire responsibility falls on the channel partner.