TVS Emerald Secures 12-Acre Land Parcel for INR 2800 Crore in Chennai: A Transformational Move

Chennai, India – TVS Emerald has made a groundbreaking acquisition by securing a 12-acre prime land parcel on Chennai’s bustling Radial Road. This deal is poised to reshape the city’s real estate landscape, making it one of the largest transactions in Chennai’s property market in the past two years. The project spans an impressive 2.5 million square feet, projected to generate INR 2,800 crore in revenue.

A Landmark Deal in Chennai’s Real Estate Market

While the cost of the land remains undisclosed, the acquisition represents a strategic milestone for TVS Emerald, a subsidiary of TVS Holdings. This purchase not only underscores the company’s commitment to growth but also signals its intent to solidify market leadership in Chennai and Bengaluru. This acquisition is the third major land deal by TVS Emerald in the current fiscal year, following two notable purchases in Padur, Chennai, and Thanisandra, Bengaluru.

CEO Highlights Vision and Strategy

Sriram Iyer, Director and CEO of TVS Emerald, expressed the company’s dedication to delivering value-driven projects in high-demand locations. "By securing this prime land, we aim to enhance our market presence while offering innovative and high-quality real estate solutions," he remarked. The Radial Road acquisition is expected to further cement TVS Emerald’s reputation for excellence in urban development.

Building on Past Successes

The acquisition follows the resounding success of TVS Emerald’s previous projects in Chennai’s Radial Road area. Notably, the themed residential project TVS Emerald Elements recorded single-day sales of INR 438 crore in FY24. Additionally, TVS Emerald Lighthouse has become a landmark in the micro-market, reflecting the company’s ability to cater to growing consumer demands.

TVS Emerald: A Legacy of Excellence

With a robust portfolio of 3.6 million square feet of completed residential developments and 8.6 million square feet currently under construction, TVS Emerald stands as a trusted name in the industry. As a wholly owned subsidiary of TVS Holdings, the company focuses on delivering thoughtfully designed residential communities that align with modern lifestyles and sustainability goals.

Strategic Goals for Future Growth

This acquisition reinforces TVS Emerald’s commitment to redefining urban living with projects that integrate modern amenities and sustainable design principles. The move also positions the company to meet evolving market demands and ensure long-term value creation for stakeholders.

Highlights of the TVS Emerald Announcement

• Land Acquired: 12-acre prime parcel on Chennai’s Radial Road.
• Revenue Potential: INR 2800 crore from the 2.5 million sq. ft. project.
• Strategic Focus: Expansion in Chennai and Bengaluru markets.
• Track Record: 3.6 million sq. ft. completed; 8.6 million sq. ft. under construction.
• Notable Achievements: TVS Emerald Elements and Lighthouse projects in Chennai.
• Core Values: Trust, Value, and Service driving urban development.

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